Why Does My Business Need a Website?

Why Does My Business Need a Website?
By Ethan Cheong

Does every business need a website? Well, this is a question only the business owner can answer. However, the answer is generally YES! This is because, if you don’t do it, your competitor is going to do it and snatch your market share away.

Well, but, my products and services can’t really sell online, why do I need a website?

Ask yourself, ask your co-worker, how many times in recent years that you have asked your favorite search engine, about the information, products and services you need? I believe, that should answered the question if you need a website for your business or not.

Whoever is on yellow pages yesterday, will need to have a websites today. Corporate need a website, same does small business, and retailer, restaurant, lawyer, accountant, dentist, insurance agent, property agent, and even plumber need a website. If you don’t have a website, when I do a search on my search engine, your peers that own a website will get the business, not you.

Something great about internet is, it is a leveled battle field for us to play with the big guy. You are always just a click away from the big guy to win their business over. A well design, properly craft marketing message on your website can reflect a professional image on your small operation. A website should be the best friend of any small business. It is your PR agency, your advertising board, your marketing manager, your recruitment firm, and many more.

Getting yourself onto internet has been most important thing for any business in the recent years. Without putting yourself on the internet, means you are losing prospect, losing your market share, failed to generate new lead, and when all your competitors are up on the internet, where will be your business?

Here is 5 quick answer of why,

  • It is cheaper that advertising, and it stay there almost forever.
  • You can use the website to interact with your prospect or your customer.
  • It is a trend today where people will search on the web before they make up their mind about the purchasing decision.
  • It gives you far better reach to the customer that is outside of your local area.
  • It is easier to get people to visit your website and understand about your business, than pick up their phone or visit your store personally.

Want to learn more about create a website for your business? Visit http://www.webcada.com for more tips.
Webcada is a web development firm that focus on create highly usable and goal oriented website for small business. Visit us and understand more.

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7 Tips For Small Business Marketing to Gain Big Business Success

7 Tips For Small Business Marketing to Gain Big Business Success
By Jean Wolfe

Long ago, well before we discovered that Enron was crooked, people believed in big business.

Buying from a big business was the safe option.. You would genuinely not be fired for buying from IBM. In fact in those days you would never have given your hard-earned budget to a business with headquarters in the back bedroom.

With the explosion of the internet, and the increased connectivity all over the world, that home business is more likely to be making enormous profits, and have extensive outsourced resources. This has meant that small business has quietly increased in credibility while – completely separately – big business has taken a nose dive.

As a small business owner your time has come!

To make the most of the current economic climate and maximize profit potential without all the hassle of big business overhead follow these 7 steps:

1. Think Big right from the beginning. Everything you do will take you nearer to your dream business or further away from it, so make a plan. A minute-by-minute approach will leave you spending valuable resources and time on the urgent instead of creating lasting success around what is important.

2. Be authentic. Your products and services may not be dramatically different from everyone else’s but the really unique factor is you. If you don’t use it it goes to waste. There is no need to apologise for not being bigger any longer, so let your personality, your values and your passion come through in your marketing. You can even let people know about weaknesses.. it will help the right people to know like and trust you more quickly.

3. Focus focus focus. If you are on your own in business it is very easy to lose track. Know where you are going and what to do to follow through with each project. Once you have completed something your behaviour and attitude will change, and you will be better able to evaluate your action. A scatter approach wastes your energies.

4. Get a system don’t re-invent the wheel. Technology for small businesses definitely gives that big business advantage. Get your email marketing system established, have the automated phone message prepared, know which is your entry level or giveaway product and what comes next. It will de-clutter your brain leaving you free to make the most of opportunities.

5. Surround yourself with the right people. You need some people to do what you tell them, some to support you, some to inspire you, some to challenge you, and some to bring expertise you need. Build your social capital to ensure your success. Share your vision.. If you were still employed you would certainly get the right support. Just because you have a tighter hand on the cash till doesn’t mean you can do it on your own. You can’t.

6. Look in the mirror. Who is that pretty girl or guy? Seriously: what do you look like? Are you relaxed, healthy and happy, or pale and with a hunchback because you have slumped over a computer inside for a hundred years? Your appearance is the key to your brand and whether people want to work with you. Invest in yourself. It is all marketing.

7. Be ready for the wrong people to reject you. You want to be special to your special audience. If you are a big business you hardly notice the fact that you are not liked by some sectors of the market. As a small business it can be difficult to not take rejection personally. As long as you are marketing well to the right ones a bit of rejection means you are doing fine! In fact if you appeal to everyone something is wrong, because you cannot work with everyone .. everyone does not exist.

To develop your small business over the next thirty days from a strong foundation visit http://www.creativespark.uk.com/shop.shtml. Jean Wolfe is an expert in authentic marketing which helps you enjoy your business more and win more clients.

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Now is Not the Time to Feel Depressed – Business Should Start Planning For the Turn Around

Now is Not the Time to Feel Depressed – Business Should Start Planning For the Turn Around
By Mark Bergman

Now is not the time to feel depressed. This recession has hit everyone one hard. Depression seems to go hand in hand with recession. Many business owners, particularly small business owners are feeling emotionally strained at the very least and many are feeling depressed.

Sales are down, customers are not buying as they used to. Also costs keep rising. The dollar is up and down like a yo-yo. Unemployment in most western countries is increasing every month. We all know that interest rates are being artificially held low and we are all waiting for them to start rising in the near future. For the business owner, the whole scenario seems like one’s worst nightmare. Any one in their right mind would feel depressed under these circumstances.

However now might be a great time to look for opportunities, so that when the situation starts to reverse, you the small business owner, can be positioned to take full advantage. To start thinking about looking for any new opportunities after the economy has begun to turn around may be ok, but you will be playing catch up. Rather you should be ahead of your competitors.

What is clear is that that most governments have thrown an enormous amount of money at breathing life into their local economies in the form of stimulus and other bail out type packages. Sooner or later this money should trickle down into the hands of the consumer, and hey presto the economy should start to liven up. The stock markets are normally a signal, predicting things to come and over the last couple of months they have been moving in only one direction. Up!

So start looking around at everything in your business area. Start planning for new products, new sales pitches and start planning advertising campaigns so that when things turn around, you can hit the ground running.

At this stage no one is suggesting that you should implement the plan right now in these uncertain times but having a plan at the ready when we see the upside, is what I am referring to. At this point most businesses already have a worst case scenario plan at the ready, because of the turbulent times, but few have a best case scenario plan. The upside plan may be as important right now as the recession has been around for a quite a while, and cannot continue for ever.

So, follow the old boy scout motto of “being prepared”.

For my FREE REPORT on Questions When Starting Up a Small Business, visit http://www.startupmysmallbusiness.com

For other FREE and interesting information on current business issues, also visit http://www.startupmysmallbusiness.com/blog

Mark Bergman has 25 years in business experience, covering areas of consulting in strategic planning and software and general business consulting. He also has started up a number of small businesses which he successfully ran and sold off. He has formal qualifications in both business and computer science.

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How Your Small Business Can Outmaneuver the Sharks

How Your Small Business Can Outmaneuver the Sharks
By Nazir Daud

Should every small business owner have big ambitions? Certainly almost anyone who enters into the world of the entrepreneur or starts up their own, whether based at home, the high street or the web, has dreams of becoming a future success. After all, every large high street store, every national or international chain and every top name on the web started out as a small, fairly obscure business once. However, how can any small businesses manage to succeed in a world that seems dominated by big brands, big names and colossal empires?

It can certainly frighten off many people who see the world of business like the ocean, with sharks round every coral reef, and danger lurking in the dark depths. Add to this the current economical climate with many seemingly secure names crumbling, and even entire nations finding themselves crippled, and many would be business owners may well consider that now is not the time to start up a new venture, or aim to develop an existing one.

However, this is a terribly defeatist attitude, and brings to the table so many assumptions and myths that those who believe them to be true may well never make it in business, whatever the climate and conditions, and whatever the competition. Let’s look at the truth, and see why these assertions are untrue, and why not only is the ocean not full of sharks, but the current economical climate makes it perfect for the small business entrepreneur to jump in and try the water for themselves.

To stretch out our metaphor just a little longer, so many people suggest that small businesses are almost doomed to failure because of the great sharks out there which dominate the waters of business. If this were true in the world of the sea, then there would be no fish and chips, no marine life, nothing except sharks. But if you swam the entire ocean you may very well never even come across one. The ocean is a big place, and the truth is that whilst sharks may be at the top of the chain, the ocean is still vast, the potential massive, and clearly there are ways to survive. The trick is, like the many fish that enjoy the waters, to stay alert, to keep your eyes open, to be able to adapt if necessary, and to manoeuvre more quickly and effectively.

How does this translate to the world of business then? Quite simply, small business owners have an advantage which the larger retail industries don’t have. Size may be good in some instances, but it can also be a handicap, and can reduce flexibility, manoeuvrability and adaptability. Small businesses can change, adapt and take advantage of current trends, new developments and niche markets in ways which the bigger businesses can’t.

An entrepreneur might see a possible niche market opening up as a result of search engine trends, a news story or forthcoming weather warnings, and instantly flood the market with content, links, pay per click adverts and search engine optimized content to take advantage of the possible market interest. Larger stores don’t always seem to have their online ear to the ground as it were in the same way, and can often find that reacting to changing markets may involve several boardroom meetings and management discussions before the action starts to happen.

Small businesses which can make full use of this adaptability and flexibility, reacting to developing opportunities as and when they happen can mean that they appear higher up the search engine results than many of the international corporations. However, what about the current economical situation? Surely the bigger businesses have a bigger buffer against such strains and pressures, making them dominate the market where smaller businesses may easily crumble?

Certainly, the world of finance isn’t being especially kind to many industries at the moment, but perhaps the aspect which has surprised most people is just how many of the leading brands, bigger companies and established businesses have begun to crumble. Many have gone into administration or left the playing field altogether, whilst others have sought rescue packages from the government. What of the pressures facing the small business then? Surely this isn’t any less significant?

Just as certain is the fact that the same pressures will be facing small business owners, but there are significant differences. The flexibility and adaptability comes into play again, with smaller businesses able to identify problems as well as opportunities that much quicker, steering out of the way of danger and moving into niche markets or promotion fields which may prove to be safer or more successful. Often the larger businesses only manage to stay competitive because of the huge financial risks and gambles which they take. That’s why many of the chief executives earn such vast sums of money – they are the ones whose heads roll if the decisions they make turn bad.

Starting up or developing a small business today means being perceptive enough to understand what markets work well at a time like this, and which don’t, what promotion strategies work well, and which don’t. Thinking from the point of view of the consumer can be easier for small business owners, and it is this which allows them to be more in touch with the emerging needs, markets and opportunities becoming available, leaving the international behemoths to plough forever onwards in an almost immovable path towards whatever lies ahead.

Naz Daud is the founder of CityLocal. This Franchise Opportunity is for people who would like to work from home and be their own boss.

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The Cheapest Website Solution

At Soluna Creative we want to give you options and we know that business or exposure can be difficult. So that is why we offer our no compromising cheapest solution. We will build you a customized website with the Wordpress frame work. We do all the work installing setting up and designing and then we hand it off to you ready for whatever content or information you want to add to it. If you can write an email you can use the Wordpress system. As always your very own domain name is also included.

Whats included in the low price of  $199

- Custom Design

- Domain name ( www.yournamehere.com )

- We make sure you know how to use it.

- Search Engine Optimization

- 30 days of free support to help you have the knowledge you need to be successful.

What is the option good for…

- low budget’s

- Blogs

- Anyone who needs a website that needs to be easily updated

More about Wordpress and its features

We offer a feature set with WordPress on par or better than any other software of its kind. Also we are committed to making the latest blogging technology available to our users (such as Trackback) and taking it a step further (such as with Pingback). You can rest assured that with WordPress you will be on the cutting edge of the technology available.

The following is a list of some of the features that come standard with WordPress, however there are literally hundreds of plugins that extend what WordPress does, so the actual functionality is nearly limitless. You are also free to do whatever you like with the WordPress code, extend it or modify in any way or use it for commercial projects without any licensing fees.

Key Features

  • Full standards compliance — We have gone to great lengths to make sure every bit of WordPress generated code is in full compliance with the standards of the W3C. This is important not only for interoperability with today’s browser but also for forward compatibility with the tools of the next generation. Your web site is a beautiful thing, and you should demand nothing less.
  • No rebuilding — Changes you make to your templates or entries are reflected immediately on your site, with no need for regenerating static pages.
  • WordPress Pages — Pages allow you to manage non-blog content easily, so for example you could have a static “About” page that you manage through WordPress. For an idea of how powerful this is, the entire WordPress.org site could be run off WordPress alone. (We don’t for technical mirroring reasons.)
  • WordPress Links — Links allows you to create, maintain, and update any number of blogrolls through your administration interface. This is much faster than calling an external blogroll manager..
  • Cross-blog communication tools— WordPress fully supports both the Trackback and Pingback standards, and we are committed to supporting future standards as they develop.
  • Comments — Visitors to your site can leave comments on individual entries, and through Trackback or Pingback can comment on their own site. You can enable or disable comments on a per-post basis.
  • Spam protection — Out of the box WordPress comes with very robust tools such as an integrated blacklist and open proxy checker to manage and eliminate comment spam on your blog, and there is also a rich array of plugins that can take this functionality a step further.
  • Full user registration — WordPress has a built-in user registration system that (if you choose) can allow people to register and maintain profiles and leave authenticated comments on your blog. You can optionally close comments for non-registered users. There are also plugins that hide posts from lower level users.
  • Password Protected Posts — You can give passwords to individual posts to hide them from the public. You can also have private posts which are viewable only by their author.
  • Easy installation and upgrades — Installing WordPress and upgrading from previous versions and other software is a piece of cake. Try it and you’ll wonder why all web software isn’t this easy.
  • Easy Importing — We currently have importers for Movable Type, Textpattern, Greymatter, Blogger, and b2. Work on importers for Nucleus and pMachine are under way.
  • XML-RPC interface — WordPress currently supports an extended version of the Blogger API, MetaWeblog API, and finally the MovableType API. You can even use clients designed for other platforms like Zempt.
  • Workflow — You can have types of users that can only post drafts, not publish to the front page.
  • Typographical niceties — WordPress uses the Texturize engine to intelligently convert plain ASCII into typographically correct XHTML entities. This includes quotes, apostrophes, ellipses, em and en dashes, multiplication symbols, and ampersands. For information about the proper use of such entities see Peter Sheerin’s article The Trouble With Em ’n En.
  • Intelligent text formatting — If you’ve dealt with systems that convert new lines to line breaks before you know why they have a bad name: if you have any sort of HTML they butcher it by putting tags after every new line indiscriminately, breaking your formatting and validation. Our function for this intelligently avoids places where you already have breaks and block-level HTML tags, so you can leave it on without worrying about it breaking your code.
  • Multiple authors — WordPress’ highly advanced user system allows up to 10 levels of users, with different levels having different (and configurable) privileges with regard to publishing, editing, options, and other users.
  • Bookmarklets — Cross-browser bookmarklets make it easy to publish to your blog or add links to your blogroll with a minimum of effort.
  • Ping away — WordPress supports pinging Ping-O-Matic, which means maximum exposure for your blog to search engines.
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Adobe Flash Based Website

What is Adobe Flash?

Adobe Flash is found all over the Internet today. With all the motion and fancy features that give a deep enriching experience.

Wikipedia Definition is Adobe Flash (previously called Macromedia Flash) is a multimedia platform originally acquired by Macromedia and currently developed and distributed by Adobe Systems. Since its introduction in 1996, Flash has become a popular method for adding animation and interactivity to web pages. Flash is commonly used to create animation, advertisements, and various web page components, to integrate video into web pages, and more recently, to develop rich Internet applications.

The all important how much?

Here at Soluna Creative we do all our Flash websites from scratch and make them as unique as your company, because of this price is very dependent on you project. If we would have to pick a price for the average flash Website it would be around 800 dollars.

Example of one of are Flash Websites

www.RaiderSabbath.com

betathumbalizrcom

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Rules of Color in Print Design

Rules of Color in Print Design
By Kaye Marks

Color can make or break an advertisement, whether a newspaper ad, postcard, or other form of printed marketing tools. Too much color overwhelms your message, while too little will not capture enough attention. The wrong color scheme can hide or disrupt the flow of your message and style. Another item to remember is that color on a computer screen appears differently than printed on a commercial printer. Avoid these common color flaws by following the rules below.

The Right Amount
Many designs have two or four color schemes. Smaller layouts such as for business card or postcard printing need to use only two colors while larger designs such as brochures can allow for four colors. Make sure to use white space so as not to over do your colour scheme. Also, organize the shades. For instance, use a white background, black fonts, a red header box background, and a blue tips box background.

The Right Shade
Choosing which two or four colors to use can be challenging. The perfect combination of colors should guide readers to the most important aspects of your layout first. While black and red capture attention easiest and blue and yellow are more subtle, each may produce different results when combined with other colors. Play around with the palette of your project until the most important information stands out the most. Also keep in mind your message and style. Use the right colors: orange for fun, green for growth, yellow for happiness.

The Right Appearance
The default color scheme on a computer is RGB because these colors (red, green, and blue) are the primary colours of light. Since a computer screen operates with light, colors appear more vivid on the monitor with RGB. The problem occurs in the transfer to paper, which is why color printing companies use CMYK. Cyan, magenta, and yellow (with black thrown in for a darker black) are the primary colors of ink; therefore, printed images appear more vivid and smooth. Your design program should have the option to choose colors from the CMYK scheme. Just remember that your proof printed on paper will appear differently than on the screen.

So with these tips in mind, get to work creating that perfect mail out and use color to make your print design stand out from the rest.

Kaye Z. Marks is an avid writer and follower of the developments in color printing, postcard printing industries.

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Top 5 Signs That Your Website Sucks

Top 5 Signs That Your Website Sucks
By John Metzler

Small business owners may not have the resources to invest heavily in their web presence and finding solutions to problems can be like finding a needle in a haystack. You know something’s wrong but don’t have the faintest idea how to fix it. Is it a technical issue? Are your ads not performing well? Don’t know what kind of traffic you’re getting? Website problems can fall into a myriad of categories. So if you think your website sucks, a) it probably does, and b) you should read on.

1. You Aren’t Getting Traffic

You’re excited about the big, expensive job the design team just finished on your site. It looks like a million bucks! Well it’s a shame it isn’t making you a darn cent. Just because it exists doesn’t mean people know about it. Announce it to the world by submitting it to reputable directories and sharing your useful content with others on social bookmarking sites (you do have useful content, don’t you? If not, I’ll cover this later). You can even do some link exchanges — provided the sites you exchange with are reputable — just to get your site crawled early on. Further optimize it for search engines by following good SEO practices, building quality content and generating inbound links from other sites. Once you do that, you’ll need to monitor progress with web analytics software. Google Analytics is free and it has a slick interface. And we know you like pretty things seeing as how you broke the bank on your web site design.

If you’re looking for high ROI, invest your own time in learning search engine marketing. Better yet hire a qualified SEO firm if you have the budget for it. Don’t settle for quick-fix promotional ideas. Build long-term exposure and a solid reputation by attaining high rankings, keeping email/newsletter lists, targeted ad placement and social media participation.

2. You Have Worthless Content

What defines worthless content? Without knowing what topic your web site covers it’s tough to say, but if you have nothing that sets you apart from your top competitors then I’d say you aren’t in good shape. If you don’t know what kind of content people are looking for on the Internet today, take a peek at what’s popular on social bookmarking sites. Observe some of the story titles on the front page of Digg.com:

“Guinness Stout Beef Stew Recipe for St. Patrick’s Day”
“In Move to Digital TV, Confusion Is in the Air”
“Kim Jong-Il Interprets Sunrise As Act Of War”
“Automatic bacon dispenser?”
“The 5 Best Obama Photomosaics on Flickr”

Words I would use to describe these topics, in order, are: seasonal, informative, satirical, comical, and trendy. This information is popular because it’s appealing in its uniqueness and is relevant to today’s market. To set yourself apart from your competition, you need to get creative. If you’re the kind of person who had trouble painting by numbers, then hire someone creative. Professional copy writers can be well worth the investment. Create free tools your customers will want to use; write funny or interesting commentary in a blog about your industry; put a new spin on a traditional product or service or offer seasonal discounts. Create a comprehensive F.A.Q. on your site that covers topics your competitors don’t.

Take the time to beef up your content. Be innovative – don’t be afraid to think outside the box. Use the top competitor in your field as a measuring stick.

3. You Have No Call-to-Action

Poor promotional language can have a sabotaging effect if visitors aren’t drawn to your conversion pages. A conversion page is any page that acts as the final step in a visitor submitting a form, making direct contact or purchasing a product online. Obscuring those pages or confusing the visitor on where to go next can make them leave your site. Internet users have a short attention span – give them a clear direction when navigating your web site.

Use your web analytics software again to find out what pages visitors are landing on first. If your home page gets the most traffic, make sure there are clear links to your sub-topics. If inner pages are your most popular landing pages, find out if the traffic is targeted. Once you know the type of visitor and the specific page they land on, then you can start marketing your content more accurately.

The bottom line is to always make clear why, and how, visitors can buy your product. Don’t get too cute with multiple steps, options or convoluted language.

4. You’re Getting Traffic But No Sales

Are you sure the traffic is relevant? If you’re running a pay-per-click campaign, ensure your ads are geo-targeted properly and your ad text or landing pages appeal to your customers. For organic search engine placement, have you done keyword research and analysis before optimizing your content? Look at your web stats and see where your visitors are coming from. What keywords were they searching for when they landed on your site? Are the referring sites relevant to your industry or topic? How much time does the visitor spend on each page? Sales won’t come if your visitors aren’t interested in what you’re selling. This is why preliminary keyword analysis is so important to search engine marketing.

If you’re running ads it’s always good practice to experiment with different ad campaigns. If you put all your eggs in one basket you run the risk of losing out on potential revenue. Elements of your ads that you can change are:

- ad text
- landing page
- specific network your ads are shown across
- topics on which you focus the campaign
- geo-locations targeted

Remember, it doesn’t pay to skimp on initial product/market research and analysis.

5. You’re Getting Relevant Traffic But No Sales

This problem could signal a technical error or navigation problem with your site. Make sure you thoroughly test all functionalities on various web browsers and systems. Submit test forms. Do a link check to spot possible broken links. Is your web hosting service reliable?

If you’ve ruled out technical issues as the cause then turn your attention to the content and customer base. Has your market taken a downturn? Can the lack of sales be attributed to the poor economy? Have you fallen behind your competition in product quality, selection or pricing? Does your web site’s navigation system confuse users? Your web site is the first line of contact between the business and potential customer, but it’s not the only step you need to worry about. Telephone operators or online payment systems can present their own issues.

This is moving away from web site problems but if any part of the sales process takes place away from the site, investigate those areas of your business as well.

If you’re pulling out your hair over a problem with your site and these tips still haven’t helped, feel free to post a comment and I’ll personally have a peek at your site.

With eight years in the search engine marketing industry, John Metzler of FreshPromo knows what works and what doesn’t regarding website success. His strong grasp on visitor usability and analysis, along with a highly-skilled SEO perspective, can be seen through his professional SEO services. Read the FreshPromo blog for more free tips and commentary.

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The Wide Range of Services

Here at Soluna Creative offer many web services from small web graphics to full featured custom designed websites. We use advanced CSS and Flash to create a site that captures your needs and impresses your users. We have on staff are very own experienced graphic designer so you know you will get a site you are happy with.

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