7 Tips For Small Business Marketing to Gain Big Business Success
By Jean Wolfe
Long ago, well before we discovered that Enron was crooked, people believed in big business.
Buying from a big business was the safe option.. You would genuinely not be fired for buying from IBM. In fact in those days you would never have given your hard-earned budget to a business with headquarters in the back bedroom.
With the explosion of the internet, and the increased connectivity all over the world, that home business is more likely to be making enormous profits, and have extensive outsourced resources. This has meant that small business has quietly increased in credibility while – completely separately – big business has taken a nose dive.
As a small business owner your time has come!
To make the most of the current economic climate and maximize profit potential without all the hassle of big business overhead follow these 7 steps:
1. Think Big right from the beginning. Everything you do will take you nearer to your dream business or further away from it, so make a plan. A minute-by-minute approach will leave you spending valuable resources and time on the urgent instead of creating lasting success around what is important.
2. Be authentic. Your products and services may not be dramatically different from everyone else’s but the really unique factor is you. If you don’t use it it goes to waste. There is no need to apologise for not being bigger any longer, so let your personality, your values and your passion come through in your marketing. You can even let people know about weaknesses.. it will help the right people to know like and trust you more quickly.
3. Focus focus focus. If you are on your own in business it is very easy to lose track. Know where you are going and what to do to follow through with each project. Once you have completed something your behaviour and attitude will change, and you will be better able to evaluate your action. A scatter approach wastes your energies.
4. Get a system don’t re-invent the wheel. Technology for small businesses definitely gives that big business advantage. Get your email marketing system established, have the automated phone message prepared, know which is your entry level or giveaway product and what comes next. It will de-clutter your brain leaving you free to make the most of opportunities.
5. Surround yourself with the right people. You need some people to do what you tell them, some to support you, some to inspire you, some to challenge you, and some to bring expertise you need. Build your social capital to ensure your success. Share your vision.. If you were still employed you would certainly get the right support. Just because you have a tighter hand on the cash till doesn’t mean you can do it on your own. You can’t.
6. Look in the mirror. Who is that pretty girl or guy? Seriously: what do you look like? Are you relaxed, healthy and happy, or pale and with a hunchback because you have slumped over a computer inside for a hundred years? Your appearance is the key to your brand and whether people want to work with you. Invest in yourself. It is all marketing.
7. Be ready for the wrong people to reject you. You want to be special to your special audience. If you are a big business you hardly notice the fact that you are not liked by some sectors of the market. As a small business it can be difficult to not take rejection personally. As long as you are marketing well to the right ones a bit of rejection means you are doing fine! In fact if you appeal to everyone something is wrong, because you cannot work with everyone .. everyone does not exist.
To develop your small business over the next thirty days from a strong foundation visit http://www.creativespark.uk.com/shop.shtml. Jean Wolfe is an expert in authentic marketing which helps you enjoy your business more and win more clients.
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